BOARD ADVISORY
Helping EdTech companies solve the adoption problem
Great products fail in schools not because of technology — but because of implementation. I help EdTech companies bridge the gap between what they've built and how schools actually work.
THE CHALLENGE
Most EdTech failures are implementation failures, not product failures
Teachers resist new tools
Not because they're resistant to change, but because they've been burned before. They need to see genuine value, not just features.
Founders don't speak 'educator'
Not because they're resistant to change, but because they've been burned before. They need to see genuine value, not just features.
Procurement is complex
School buying decisions involve multiple stakeholders, tight budgets, and timelines that don't match startup urgency.
I've been on both sides of this problem
I spent thirty years in schools — as a classroom teacher, Head of English, and Director of Digital Learning. I've been the person vendors are trying to convince. I know what makes teachers sceptical and what actually earns their trust.
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Now I work with EdTech companies to translate between what they've built and what schools actually need. Not as a theoretical consultant, but as someone who's implemented technology at scale and knows where it goes wrong.
Practitioner, not just advisor
Decades in classrooms and school leadership, not a career in boardrooms
Both sides of the table
Been the buyer implementing tech, and the advisor helping companies sell
National-scale experience
Created Saudi Arabia's K-12 Performing Arts curriculum as part of Vision 2030
How I work with companies
Practical advisory focused on getting products into schools and keeping them there.
Market entry strategy
Understanding the education landscape, identifying your real competitors, and positioning your product for how schools actually buy.
Product-educator translation
Bridging the gap between what your team has built and what teachers need to hear. Reviewing messaging, demos, and user experience.
Training framework design
Building onboarding and professional development that drives genuine adoption, not just initial sales.
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Go-to-market guidance
School procurement cycles, stakeholder mapping, pilot programme design, and pricing strategy for education markets.
Experience
ADVISORY & STRATEGIC
Non-Executive Director
Connectd Training Programme
Training ongoing
EdTech Advisor
Lexplore Analytics (2019–2022)
Market entry strategy for eye-tracking reading assessment technology launching in UK schools
International Subject Matter Expert
Emkan Education
K-12 curriculum development for Kingdom of Saudi Arabia's Vision 2030 education transformation
OPERATIONAL LEADERSHIP
Director of Digital Learning
Clayesmore School
Led whole-school digital transformation across curriculum, infrastructure, and pedagogy
Director of Drama
Independent sector
Scaled participation from 10% to 45% of student body through programme redesign
Founder
Stone Paper Cloud
100+ online courses delivered to students internationally
Teach English with AI
Routledge, May 2026
BA (Hons) English
University of Warwick
Google Certified Educator
Level 2
Professional Development
MIT, Columbia, Penn, UBC
Sectors of interest
EdTech companies working in areas where I can add genuine value.
AI in education
Learning platforms
SEND / accessibility
Assessment tools
Blended learning
Content creation
Digital curriculum
Creative arts EdTech
International expansion